AC Milan is making significant commercial progress, with growing sponsorship income, a reported €500m Adidas agreement and new stadium rights valued at around £270m over a twenty-year period.

The Rossoneri and city rivals Inter have secured Generali as the naming partner for their planned new home; the agreement is worth approximately € 650 million through to 2052, providing a substantial long-term revenue stream for the two clubs.

“This is the biggest stadium naming-rights deal in the history of global sports,” AC Milan owner Gerry Cardinale told BBC Sport.

Foster + Partners and MANICA designed the 71,500-capacity Generali Stadium. Construction is expected to begin in 2028, with the first match targeted for the 2031/32 season and ready for the Euros.

Speaking to BBC Sport, AC Milan owner Gerry Cardinale said: “The stadium is what fundamentally transforms our economic model.”

Milan’s existing sponsorship business is already growing, Emirates’ contribution increasing from € 21 million to € 30 million, while commercial income and royalties generated a further € 55.8 million.

Now, a reported agreement with Adidas has been reached, returning the Rossoneri to the German manufacturing giant.

According to La Gazzetta dello Sport, Milan have agreed a ten-year kit partnership worth € 50 million annually from 2028/29. The reported € 500 million agreement would replace Puma and become Serie A’s most valuable kit sponsorship.

“But if you’re looking at this purely as an annual sponsorship payment, you’re missing the bigger picture.

“The stadium is what fundamentally transforms our economic model – matchday revenues, hospitality, premium experiences, entertainment and commercial opportunities.

“These are the things that allow us to compete with the biggest clubs in Europe.” AC Milan owner Gerry Cardinale told BBC Sport.

The stadium and reported Adidas agreement offer the club greater financial pull within the transfer market; the Generali stadium will transform the club commercially, similar to Tottenham Hotspur, the club can now offer more non-footballing events; the new Adidas agreement brings two iconic brands back together and with owner Gerry Cardinale’s ambitions, AC Milan could be on its way back to the forefront of European football should they get the recruitment right on the pitch.